4. The Company & Management.
This section should offer a brief history of the company, explain what business the company plans to be in, what the company does particularly well, and who it is that is doing so - i.e., the management, board, and ownership team.
The management team organization, summaries of each of key management team resumes (with complete resumes provided in the appendix), holes in the team that you plan to fill, all are placed here. Additionally, information on the board of directors is also useful. An ownership table showing all shareholders, the number and type of shares, their percent of ownership, and the options granted and available is another important part of this section. Also note how the company is organized, as an LLC, Sub-S, C Corporation, etc.
5. Product/Services Offered.
This is where you explain what you are selling or planning to sell. Do you have any "unfair" advantages such as patents, copyrights, and the like? Why should customers choose you over the competition, and have they so far? How long should this advantage last if you do nothing more? What will you need to do to create, maintain, or expand upon the advantages (R&D, sales team development, customer partnerships, law suits, etc)? What is the current R&D effort and what are its goals and milestones? What R&D efforts are underway at competitors.
6. Marketing & Sales Plan.
This section explains how you plan to reach your target customers.
How will you acquire customers, and how much will that cost? What distribution channels do you plan to use, and what methods of marketing communication make sense? Will you build an internal sales force, use independent reps, use telemarketing, etc., and how will you compensate each. What is your revenue and unit break-even, and how does that tie to your sales strategy?上一页 [1] [2] [3] [4] 下一页
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